ADVERTISING IN EXCHANGE FOR GOODS

International media barter

NOT ALL TRANSACTIONS ARE BASED ON MONEY. TO DISPOSE OF INVENTORY SURPLUSES, MANY COMPANIES TURN TO BARTER COMPANIES WHO OFFER ADVERTISING IN EXCHANGE FOR GOODS

Business 24 proposes itself as a reliable partner to carry out promotional campaigns and high-end markethink strategies, in exchange for a supply of products, thus ensuring the desired sales without weighing down your budget. The design of advertising services will take place according to the same quality criteria as normal service: we will define the communication strategy, starting with the identification of the reference target and the definition of sales objectives. We will carry out an evaluation of the products, based on a list provided by you, and we will autonomously relocate the exchanged goods on the appropriate sales channels.

ADVERTISING IN EXCHANGE FOR GOODS: HOW DOES IT WORK?

The advertising services of Business 24 are valid both nationally and internationally and are based on three phases.

INVESTIGATION

The investigation corresponds to the preliminary analysis phase and begins when you deliver a packing list, i.e., a list of the products you want to use for the exchange of goods. Business 24 reviews the list and carries out a tailor-made evaluation, depending on the quantity of the stocks, the quality of the items and their saleability. After establishing the feasibility of exchanging advertising for goods, the second part of the investigation begins, which aims to define the most suitable operating methods for your needs. First we analyse the reference market of the products offered in bartering, then we study the different opportunities for alternative channeling of the goods, avoiding competing with the official circuits. On request, we offer the opportunity to resell the products exclusively through our network of shops reserved for members. The last part of the investigation concerns the planning of the advertising campaign.

OPERATIONS

It is a very important moment for the exchange of goods, in which the activity assumes the role of media barter. The real advertising campaign starts and the company promotion is conveyed through the spaces previously purchased on the different media. If you have a previously established markethink plan, the communication actions will serve as an addition to the work already done, so as not to create unnecessary overlaps.

MARKET

At this point, the items subject to the exchange of goods are delivered to the distribution channels of Business 24, to then be resold without creating market disturbances. According to the agreements made with you, the stocks are sent to our points of sale reserved for members and the affiliated company CRALs. Alternatively, they will be destined for modern domestic and foreign distribution.

THE ADVANTAGES OF MEDIA BARTERING

The exchange of goods for advertising is convenient because:

It allows you to dispose of any surplus stock or expiring products at no cost

It provides you with strategic advertising services at no cost, which do not interfere with any promotions already in place

It effortlessly provides you with visibility and customers both in Italy and abroad

It allows you to preserve liquidity without affecting your company’s balance sheet.